Project management

The core of our project management organisation is our decisive and practical approach and we turn this into an executable plan. From a thorough strategic vision based on experience, we solve issues with workable tools. This distinguishes Caracter Company from other  global consultancy agencies. We do not generate piles of reports and prose, but immediately provide applicable solutions based on a solid foundation.


Our team of experienced project managers manages more than  95  projects every year.  To ensure that projects go smoothly, within the specified timings and budget, they provide specialist knowledge, guidance, structure and maximum commitment within the organisation. They use our custom developed models and tools that have proven successful in practice.

  • Category vision
  • 180/360 scan, strategy & next steps
  • Shopper activation & loyalty
  • Channel Development and approach
  • Private label integration
  • Retailer and manufacturer partner project
  • Team development & training
  • Category develpment
  • Personal coaching
  • Shelf management & optimalisation

Personal contact

Want to know more about our project management solutions in The Netherlands, Europe or international? Contact Suzette Moerman at +31 6 21204856.


  • Category management
  • Customer marketing
  • Shopper marketing
  • Insights & data mining



  • Strategic
  • Operational
  • Tactical

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